2011年10月25日星期二

I forgot. He has used his high-tech background from MIT

I forgot. He has used his high-tech background from MIT to help him launch five businesses. The basis of their compilations was the legend that when asked to write a six-word novel, novelist Nike pas cher,Ernest Hemingway responded: "For Sale: baby shoes, never worn."That got me to thinking about taglines, those seven-or-so words that we use to encapsulate a key benefit of our business. Should've saved. And I realized that a six-word novel might even be more juicy material to build your marketing.A tagline (or slogan) tries to be self-contained. Or headlines, short pithy words that get people to keep reading your advertisement. Too late. Maybe cleverNouveau Nike Requin Pas Cher or memorable. Lucky me.These memoirs serve a slightly different purpose than a tagline. I recently listened to an interview by Larry Smith and Rachel Fershleiser (who compiled Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure) on National Public Radio. They do not tell your whole business. Our loss. Could've relaxed. Unambiguous. Easily understood. But the end result is often dull. He combines creativity with common sense to demystify the process of getting great results. They paint a quick emotional story, which could easily be filled in by supporting copy.How hard could six words be?Jay Hamilton-Roth founded Many Good Ideas to help small businesses brainstorm, design, and implement effective marketing strategies. He consults with companies in a wide range of industries and publishes a free monthly marketing newsletter (Creative Business Ideas) and a (daily blog). Yes, it's clear but it is not helping to inspire dialog between you and your prospective customers.Perhaps it's time to create your own business' six-word memoir to pique some targeted interest Nike Requin Plating Pas Cher in your message.For example, instead of an insurer with a tagline:Protecting Your Family And Your Future(which has a clear emotional hook/benefit), imagine any of the following business memoirs:Unplanned Future. Sudden catastrophe. Boring insurance. He is the host of the new TV series Business With Passion and is also available for public speaking..





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